Spotify

Event styling

Event styling across two days and three venues Aira Restaurant, Ett Hem, and A-house Börshuset — featuring 45 custom cascading floral arrangements, a five-meter-long bread installation made from 60 baguettes and 55 levain loaves, 30 mirrored cubes built by hand, and an 8-meter-wide by 5-meter-high fabric installation wall piece.

Creative direction, concept, event styling and production, props, installations, and floral design.

Stage, video, lighting and audio: Scenteknik
Assistants: Lisa Läckgren, Inez Olsson

Ett Hem: Welcome dinner

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TV4 / Köket.se

Tillsammans i Köket
Episodes 5–9

Complete set design and styling for episodes 5 through 9 of Köket.se’s TV-program, “Tillisammans i Köket with Catarina and Filippa König”. We managed the full visual arc of the seasons across two-days of filming in Stockholm, executing total set refreshes in just under 75 minutes between episodes.

Set design, prop sourcing, and on-set styling.

Program host: Catarina König
Producer: David Ringart
Executive producer: Isabel Agardh
Sponsor: IKEA

Episode 6: Citrus party

Spotify

Co-CEO film

Set styling for a short video filmed for Spotify at their headquarters in Stockholm. The creative brief landed on our table at half past four on a Friday afternoon, filming would start the following Wednesday.

Perseverance, texture- and pattern-clashing, and a little bit of stubbornness go a long way when you’re short on time.

Semper = Schär

Film

When Semper moved the production of their glutenfree products to Schär, we were asked to create the set for a film introducing the brand shift.

Distinctly Scandinavian. Warm wood. Vintage ceramics. And a deliberate palette with charming pastel colors, and hues that that feel faded by time yet intensely alive.

The production included both film and still photography.

Agency: McCann
Production: Crisp Film

Absolut Vodka

‘Warhol birthday’

When Absolut Vodka, together with The Andy Warhol Foundation for the Visual Arts, launched a limited edition bottle to honour the legacy and collaboration between two historic icons, we were asked to create a fictional birthday greeting for Andy Warhol, inspired by the global campaign.

With the foundation’s approval, we used one of Warhol’s cake illustrations from the satirical cookbook Wild Raspberries (1959). We recreated the illustration in Jello and set the entire scene on a moving LED screen.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

The ‘From Breakfast to Dinner’ visual concept was crafted to highlight the versatility of rice and bulgur, illustrating how these grains can transform dishes across every meal of the day. The sets featured a dynamic layout that progressed from morning to evening, showing rice and bulgur as key ingredients in an array of inspired dishes.

Photo: Lennart Weibull

Absolut Vodka

‘Cherry day’

Nothing says 1980s so bodly, and unapologetically, like candied sour marasca cherries, with their intense, glossy red hue, reminiscent of the decade’s obsession with indulgent, eye-catching treats. Complete with red nail polish, a quintessential 80s accessory symbolizing glamour, rebellion, and flair.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Each set was carefully composed to reflect the industry’s commitment to sustainability in ways that felt authentic and nuanced. Using both obvious and subtle symbolism, we highlighted solutions as well as pitfalls to illustrate the progress made so far. We also replaced the magazine's logo with a handmade version crafted from masking tape.

Akt quarterly

Cover story

We were asked to create the sets for the cover story of Akt quarterly. The brief was to capture the complexity of sustainable practices in film, TV, and theater while steering clear of any visual clichés. It challenged us to convey the multi-dimensional nature of sustainability in a way that felt fresh and sophisticated, avoiding the usual visual tropes commonly associated with eco-friendly themes.

Agency: Make Your Mark
Client: Scen & Film
Photo: Max Lander

Hemlagat magazine

Cover story

For the cover story on Mathias Dahlgren, we designed a series of visually striking still lifes inspired by Irving Penn's photography. Each set was carefully composed of a different Dahlgren recipe, with ingredients and textures thoughtfully arranged to highlight the artistry of his culinary creations. The props were meticulously selected to complement the character of each dish.

Agency: Spoon Agency
Client: Hemköp
Photo: Lennart Weibull

Absolut Vodka

‘Spicy dumpling dipping sauce’

Blending tradition with a hint of modern playfulness, complete with blue plastic flowers, a medley of dumplings and fortune cookies.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Malibu

‘Galentines Day’

When Malibu asked us to create a mood for their social campaign celebrating Galentine’s day, we came to set with a bouquet of plastic pink roses, vintage costume jewelry for a kitschy glam vibe, overlapping fluffy rugs in varying tones of blush-to-borderline-neon-pink and glaringly green slippers. We popped some popcorn. The result was a perfectly imperfect, lighthearted atmosphere that felt as fun and spirited as Galentine’s Day itself.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Absolut Vodka

‘Watermelon Jello’

We created a perfectly imperfect, hand-painted pink backdrop, that added depth and personality to the set. We paired the backdrop with playful, candy-colored medley of props in shades of bubblegum pink and minty green, evoking a sweet, nostalgic charm. Arranged thoughtfully across the set were homemade watermelon vodka jellies, adding a juicy, playful element to the composition. The result was whimsical, yet polished.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Absolut Vodka

‘Winter drinks’

We created a wintery set using whimsical and striking contrasts. A giant, hand-folded pink paper bloom served as an oversized backdrop, while fluffy, faux snow was spread across the scene, creating a frosty, dreamy effect. To complete the set, we added homemade, candy-striped meringues, their pastel pink and white swirls mimicking the colour of the paper bloom and adding a playful touch. The result was a set that was both enchanting and sophisticated.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Malibu

‘Winter drinks’

A sugary mashup of Golden Age Hollywood glamour meets 80s spandex leggings, velour, leg warmers and Jazzercise.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Absolut Vodka

‘The Drink Date — Vesper Martini’

Collaboration between Absolut Vodka and Beefeater Gin.

Agency: The Mix Stockholm
Production: Parapix
Drink styling: Purfict

Berlin Ranneby